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Company Name: Procter & Gamble Co.
Public Availability Date: July 26, 2006

Document Sections:

INQUIRY LETTER
APPENDIX
INQUIRY LETTER
STAFF REPLY LETTER


[INQUIRY LETTER]

VIA FEDERAL EXPRESS

June 6, 2006

U.S. Securities and Exchange Commission
Division of Corporate Finance
Office of Chief Counsel
100 F Street, N.E.
Washington, D.C. 20549

RE: The Procter & Gamble Company / Proposal Submitted by C. Lamar Owens

Ladies and Gentlemen:

This letter and the enclosed materials are submitted on behalf of The Procter & Gamble Company (the "Company") in accordance with Rule 14a-8(j) under the Securities Exchange Act of 1934, as amended (the "Exchange Act").

The Company received a shareholder proposal from Mr. C. Lamar Owens ("Proponent") in a submission dated April 26, 2006 (the "Proposal"), received to the Secretary's Office on May 3, 2006. Mr. Owens submitted the Proposal for consideration and vote at the "next Annual Stockholders Meeting". The Proponent's proposal failed to include: (i) proof of the Proponent's requisite share ownership, (ii) a written statement verifying that Proponent has held any such shares for more than a year prior to the record date, and (iii) a written statement that Proponent plans to continue holding any such shares through the date of the shareholder meeting, each as required by Rule 14a-8(b).

The Company intends to omit the Proposal under Rule 14a-8(b) and 14a-8(f)(1) since the Proponent has not responded to its timely request for verification of the above information. The Company respectfully requests the Staff's concurrence that no enforcement action will be recommended if the Company omits the Proposal.

Pursuant to Rule 14a-8(j) under the Exchange Act, please find enclosed six copies of the Proposal by Mr. Owens, this letter, and our correspondence with the Proponent concerning his proposal. The Company is simultaneously providing a copy of this submission to Mr. Owens.

The Proposal fails to comply with Rule 14a-8(b)

Rule 14a-8(f) provides that a company may exclude a shareholder proposal if the proponent fails to comply with the eligibility or procedural requirements, provided that the company timely notifies the proponent of the deficiency and the proponent fails to correct the deficiency within the required time. Rule 14a-8(b)(1) states:

1. In order to be eligible to submit a proposal, you must have continuously held at least $2,000 in market value, or 1%, of the company's securities entitled to be voted on the proposal at the meeting for at least one year by the date you submit the proposal. You must continue to hold those securities through the date of the meeting.

And Rule 14a-8(b)(2)(a) states:

2. If you are the registered holder of your securities, which means that your name appears in the company's records as a shareholder, the company can verify your eligibility on its own, although you will still have to provide the company with a written statement that you intend to continue to hold the securities through the date of the meeting of shareholders. However, if like many shareholders you are not a registered holder, the company likely does not know that you are a shareholder, or how many shares you own. In this case, at the time you submit your proposal, you must prove your eligibility to the company in one of two ways:

a. The first way is to submit to the company a written statement from the "record" holder of your securities (usually a broker or bank) verifying that, at the time you submitted your proposal, you continuously held the securities for at least one year. You must also include your own written statement that you intend to continue to hold the securities through the date of the meeting of shareholders;

A. The Proposal does not contain evidence required by Rule 14a-8(b).

The Company received the Proposal on May 3, 2006 wherein the Proponent claimed to be a "Stockholder and Pension Plan Trustee", but the Proposal did not contain evidence demonstrating that the Proponent satisfied Rule 14a-8(b). Please see Exhibit A. The Proposal failed to include (i) proof of the requisite share ownership, (ii) a written statement verifying that Proponent has held any such shares for more than a year prior to the record date, and (iii) a written statement that Proponent plans to continue holding any such shares through the date of the shareholder meeting.

B. The Company timely notified Mr. Owens of the Proposal's deficiencies and he failed to respond.

The Company's records do not indicate that the Proponent is a shareholder of record. Accordingly, within 14 days of receipt of the proposal, in a letter sent to Proponent via overnight courier on May 9, 2006, the Company notified Mr. Owens of these deficiencies. Please see Exhibit B. In its letter, the Company informed the Proponent of the requirements of Rule 14a-8(b) and invited Mr. Owens to submit a revised submission that complied with Rule 14a-8(b). The Company's letter clearly explained:

the requirement of Rule 14a-8(b)

the requirement that a conforming response had to be postmarked or submitted electronically within 14 days of receipt of the Company's notice.

The Company received confirmation from the overnight courier that the letter was delivered to and signed for by the Proponent on May 10, 2006. A copy of this confirmation is attached. Please see Exhibit C. To date, the Company has received no response from Mr. Owens, and the allotted 14 days have long since passed.

C. The Proposal does not comply with the eligibility requirements.

The Company believes it may exclude the proposal under Rule 14a-8(f)(1) because the Proponent did not prove its eligibility to submit the proposal under Rule 14a-8(b). The Company satisfied its notification obligations under Rule 14a-8(f) in its May 9 letter to the Proponent, and the Proponent failed to respond.

On numerous occasions, the Staff has concurred with a company's omission of a shareowner proposal based on a proponent's failure to provide evidence of its eligibility pursuant to Rules 14a-8(b) and 14a-8(f)(1). See e.g., H.J. Heinz Company (May 23, 2006) (Staff concurred in the omission of the proposal because the proponent appeared not to have responded to H.J. Heinz's request for documentary support indicating that the proponent has satisfied the minimum ownership requirement for the one-year period required by rule 14a-8(b)) See also, General Motors Corporation (March 31, 2006) (concurring that there was a basis for exclusion because of proponent's failure to supply, within 14 days of GM's request, documentary support evidencing that he satisfied the minimum ownership requirement for the one-year period as of the date that he submitted the proposal as required by Rule 14a-8(b)); Nabors Industries Ltd. (March 8, 2005) (same as above); Fidelity Cash Reserves (May 8, 2006) (agreeing that there is a basis for the view that the Fund may exclude the proposal because proponent did not respond to the Fund's requests to provide a written statement that he intends to continue holding his shares through the date of the shareholder meeting as required by 14a-8(b)).

Despite notice and an opportunity to cure, the proposal does not comply with the eligibility requirements in Rule 14a-8(b). Accordingly, since the Proponent failed to provide evidence of ownership and modify his proposal and supporting statement to include the necessary affirmations within 14 days as provided in Rule 14a-8(f)(1), the Company respectfully requests that you concur in its view that, in accordance with Rule 14a-8(j), it may properly exclude the Proposal from its Proxy Materials for the 2006 Annual Meeting. Your confirmation that the Staff will not recommend enforcement if the Proposal is omitted from the 2006 Proxy Statement is respectfully requested.

The Company also notes that there are substantive bases for objection to the Proposal under 14a-8(i) of the Exchange Act. In light of the eligibility deficiencies discussed in this letter, the Company refrains from raising substantive objections at this time. We respectfully reserve our right to raise such objections should the relief requested herein not be granted by the Staff.

Should you have any questions regarding this matter or require additional information, please contact me at 513-983-7695. Please acknowledge receipt of this letter by date-stamping the enclosed additional copy of this letter and returning it to me in the enclosed envelope.

Very truly yours,

/s/

Susan S. Whaley
Senior Counsel

Enclosures


[APPENDIX]

Mr. Alan Lafley
Chairman & CEO
Procter & Gamble Co. br> One Procter & Gamble Plaza
Cincinnati, OH 45202

Re: Stockholder Proposal

April 26, 2006

Good day:

The following proposal is submitted for consideration and vote at the next Proctor & Gamble Company Annual Stockholders Meeting.

Proposal

The Stockholders propose that Proctor & Gamble Company (PG) Board of Directors pass a resolution requiring management for each brand and operating entity to hold an annual formal review and presentation of advertising agencies. Said review shall include a minimum of two competitive advertising agencies and the current agency for each PG entity. Management may decide to retain the existing agency no more than three consecutive years. On the third year review the current agency shall be deleted from the review process.

The above process is considered in the best competitive interest of PG entities, since advertising agencies tend to become stale and jaded over a period of time with any client. Fresh new ideas are garnered as a result of an annual review process. Such a procedure has the additional benefit of keeping the selected agency aggressive and more focus on improving the PG entity's market share and public awareness.

As the previous President, CEO and Creative Director of a substantial agency I can attest to the sharp edge of creativity and brand positioning becoming dull over the years between client and advertising agency. I'm out of the advertising business and have no vested interest in a review of PG entity ad agencies.

As a stockholder, both personally and as trustee of a pension plan, it is my belief that the PG entities advertising agencies represent the best opportunity for increasing public awareness and positive image as well as adding to market share. Therefore, the recommended process should help add value to Proctor & Gamble Company shareholder positions.

Respectfully submitted,

/s/

C. Lamar Owens
Stockholder & Pension Plan Trustee


[INQUIRY LETTER]

May 9, 2006

Via Federal Express Overnight Delivery w/Signature Proof of Delivery Requested

Mr. C. Lamar Owens
1933 E. Karen Drive
Phoenix, AZ 85022

Dear Mr. Owens:

We have received your letter submitting a shareholder proposal for the 2006 Proxy Statement of The Procter & Gamble Company (the "Company"). Your letter was received by the Corporate Secretary's office on May 2, 2006.

Your proposal does not comply with the rules and regulations promulgated under the Securities and Exchange Act of 1934. We have included Rule 14a-8 for your reference. Your letter states that you are a stockholder and a trustee of a pension plan, yet our records do not indicate that you are a shareholder of record. Pursuant to Rule 14a-8(b), this requests that you provide substantiation of your share ownership from the record holder in order that we may verify your eligibility to submit a shareholder proposal. In addition, you failed to notify us in your letter, as required by Rule 14a-8(b), that such shares have been held continuously for more than a year prior to the date of your submission, and that you plan to hold them through the date of the annual shareholder meeting.

This requests that you provide verification of your share ownership and that you modify your proposal to comply with rule 14a-8 to correct the deficiencies cited above. Any such verification and modification must be postmarked no later than 14 days after your receipt of this letter. If you wish to submit your response electronically, you must submit it to the e-mail address or fax number above within 14 days of your receipt of this letter.

The Company may exclude your proposal if you do not meet the requirements set forth in the enclosed rules. However, if we receive a revised proposal on a timely basis that complies with the applicable procedural rules, we are happy to review it on its merits and take appropriate action. Thank you.

Sincerely,

/s/

Susan S. Whaley
Senior Counsel

Enclosure


[STAFF REPLY LETTER]

July 26, 2006

Response of the Office of Chief Counsel Division of Corporation Finance

Re: The Procter & Gamble Company

Incoming letter dated June 6, 2006

The proposal relates to annual review and presentation of advertising agencies.

There appears to be some basis for your view that Procter & Gamble may exclude the proposal under rule 14a-8(f). We note that the proponent appears not to have responded to Procter &Gamble's request for documentary support indicating that the proponent has satisfied the minimum ownership requirement for the one-year period required by rule 14a-8(b). Accordingly, we will not recommend enforcement action to the Commission if Procter & Gamble omits the proposal from its proxy materials in reliance on rules 14a-8(b) and 14a-8(f).

Sincerely,

/s/

Ted Yu
Special Counsel

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