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Page 119
346 U.S. 119
73 S.Ct. 981 97 L.Ed. 1494 SECURITIES AND EXCHANGE COMMISSION
v.
RALSTON PURINA CO.
No. 512.
Argued April 28, 1953.
Decided June 8, 1953.
Page 120
Mr. Roger S. Foster,
Washington, D.C., for petitioner.
Mr. Thomas S. McPheeters, St.
Louis, Mo., for respondent.
Mr. Justice CLARK, delivered
the opinion of the Court.
Section 4(1) of the Securities
Act of 1933 exempts 'transactions by an
issuer not involving any public offering'1
from the registration requirements of § 5.2
We must decide whether Ralston Purina's
offerings of treasury stock to its 'key
employees' are within this exemption. On a
complaint brought by the Commission under §
20(b) of the Act seeking to enjoin
respondent's unregistered offerings, the
District Court held the exemption applicable
and dismissed the suit.3 The
Court of Appeals affirmed.4 The
question has arisen many times since the Act
was passed; an apparent need to define the
scope of the private offering exemption
prompted certiorari. 345 U.S. 903, 73 S.Ct.
643.
Ralston Purina manufactures and
distributes various feed and cereal
products. Its processing and distribution
Page 121
facilities are scattered throughout the
United States and Canada, staffed by some
7,000 employees. At least since 1911 the
company has had a policy of encouraging
stock ownership among its employees; more
particularly, since 1942 it has made
authorized but unissued common shares
available to some of them. Between 1947 and
1951, the period covered by the record in
this case, Ralston Purina sold nearly
$2,000,000 of stock to employees without
registration and in so doing made use of the
mails.
In each of these years, a
corporate resolution authorized the sale of
common stock 'to employees * * * who shall,
without any solicitation by the Company or
its officers or employees, inquire of any of
them as to how to purchase common stock of
Ralston Purina Company.' A memorandum sent
to branch and store managers after the
resolution was adopted, advised that 'The
only employees to whom this stock will be
available will be those who take the
initiative and are interested in buying
stock at present market prices.' Among those
responding to these offers were employees
with the duties of artist, bakeshop foreman,
chow loading foreman, clerical assistant,
copywriter, electrician, stock clerk, mill
office clerk, order credit trainee,
production trainee, stenographer, and
veterinarian. The buyers lived in over fifty
widely separated communities scattered from
Garland, Texas, to Nashua, New Hampshire and
Visalia, California. The lowest salary
bracket of those purchasing was $2,700 in
1949, $2,435 in 1950 and $3,107 in 1951. The
record shows that in 1947, 243 employees
bought stock, 20 in 1948, 414 in 1949, 411
in 1950, and the 1951 offer, interrupted by
this litigation, produced 165 applications
to purchase. No records were kept of those
to whom the offers were made; the estimated
number in 1951 was 500.
The company bottoms its
exemption claim on the classification of all
offerees as 'key employees' in its
organization. Its position on trial was that
'A key employee * * *
Page 122
is not confined to an organization chart.
It would include an individual who is
eligible for promotion, an individual who
especially influences others or who advises
others, a person whom the employees look to
in some special way, an individual, of
course, who carries some special
responsibility, who is sympathetic to
management and who is ambitious and who the
management feels is likely to be promoted to
a greater responsibility.' That an offering
to all of its employees would be public is
conceded.
The Securities Act nowhere
defines the scope of § 4(1)'s private
offering exemption. Nor is the legislative
history of much help in staking out its
boundaries. The problem was first dealt with
in § 4(1) of the House Bill, H.R. 5480, 73d
Cong., 1st Sess., which exempted
'transactions by an issuer not with or
through an underwriter; * * *.' The bill, as
reported by the House Committee, added 'and
not involving any public offering.' H.R.Rep.
No. 85, 73d Cong., 1st Sess. 1. This was
thought to be one of those transactions
'where there is no practical need for * * *
(the bill's) application or where the public
benefits are too remote.' Id., at 5.5
The exemption as thus delimited became law.6
It assumed its present shape
Page 123
with the deletion of 'not with or through
an underwriter' by § 203(a) of the
Securities Exchange Act of 1934, 48 Stat.
906, a change regarded as the elimination of
superfluous language. H.R.Rep. No. 1838, 73d
Cong., 2d Sess. 41.
Decisions under comparable
exemptions in the English Companies Acts and
state 'blue sky' laws, the statutory
antecedents of federal securities
legislation have made one thing clearto be
public, an offer need not be open to the
whole world.7 In Securities and
Exchange Comm. v. Sunbeam Gold Mines Co., 9
Cir., 1938, 95 F.2d 699, 701, this point was
made in dealing with an offering to the
stockholders of two corporations about to be
merged. Judge Denman observed that:
'In its broadest meaning the
term 'public' distinguishes the populace at
large from groups of individual members of
the public segregated because of some common
interest or characteristic. Yet such a
distinction is inadequate for practical
purposes; manifestly, an offering of
securities to all redheaded men, to all
residents of Chicago or San Francisco, to
all existing stockholders of the General
Motors Corporation or the American Telephone
& Telegraph Company, is no less 'public', in
every realistic sense of the word, than an
unrestricted offering to the world at large.
Such an offering, though not open to
everyone who may choose to apply, is none
the less 'public'
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in character, for the means
used to select the particular individuals to
whom the offering is to be made bear no
sensible relation to the purposes for which
the selection is made. * * * To determine
the distinction between 'public' and
'private' in any particular context, it is
essential to examine the circumstances under
which the distinction is sought to be
established and to consider the purposes
sought to be achieved by such distinction.'
The courts below purported to
apply this test. The District Court held, in
the language of the Sunbeam decision, that
'The purpose of the selection bears a
'sensible relation' to the class chosen,'
finding that 'The sole purpose of the
'selection' is to keep part stock ownership
of the business within the operating
personnel of the business and to spread
ownership throughout all departments and
activities of the business.'8 The
Court of Appeals treated the case as
involving 'an offering, without
solicitation, of common stock to a selected
group of key employees of the issuer, most
of whom are already stockholders when the
offering is made, with the sole purpose of
enabling them to secure a proprietary
interest in the company or to increase the
interest already held by them.'9
Exemption from the registration
requirements of the Securities Act is the
question. The design of the statute is to
protect investors by promoting full
disclosure of information thought necessary
to informed investment decisions.
10
The natural way to interpret the private
Page 125
offering exemption is in light of the
statutory purpose. Since exempt transactions
are those as to which 'there is no practical
need for * * * (the bill's) application,'
the applicability of § 4(1) should turn on
whether the particular class of persons
affected need the protection of the Act. An
offering to those who are shown to be able
to fend for themselves is a transaction 'not
involving any public offering.'
The Commission would have us go
one step further and hold that 'an offering
to a substantial number of the public' is
not exempt under § 4(1). We are advised that
'whatever the special circumstances, the
Commission has consistently interpreted the
exemption as being inapplicable when a large
number of offerees is involved.' But the
statute would seem to apply to a 'public
offering' whether to few or many.11
It may well be that offerings to a
substantial number of persons would rarely
be exempt. Indeed nothing prevents the
commission, in enforcing the statute, from
using some kind of numerical test in
deciding when to investigate particular
exemption claims. But there is no warrant
for superimposing a quantity limit on
private offerings as a matter of statutory
interpretation.
The exemption, as we construe
it, does not deprive corporate employees, as
a class, of the safeguards of the Act. We
agree that some employee offerings may come
within § 4(1), e.g., one made to executive
personnel who because of their position have
access to the same kind of information that
the act would make available in the
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form of a registration statement.12
Absent such a showing of special
circumstances, employees are just as much
members of the investing 'public' as any of
their neighbors in the community. Although
we do not rely on it, the rejection in 1934
of an amendment which would have
specifically exempted employee stock
offerings supports this conclusion. The
House Managers, commenting on the Conference
Report, said that 'the participants in
employees' stock-investment plans may be in
as great need of the protection afforded by
availability of information concerning the
issuer for which they work as are most other
members of the public.' H.R.Rep. No. 1838,
73d Cong., 2d Sess. 41.13
Keeping in mind the broadly
remedial purposes of federal securities
legislation, imposition of the burden of
proof on an issuer who would plead the
exemption seems to us fair and reasonable.
Schlemmer v. Buffalo, R. & P.R. Co., 1907,
205 U.S. 1, 10, 27 S.Ct. 407, 408, 51 L.Ed.
681. Agreeing, the court below thought the
burden met primarily because of the
respondent's purpose in singling out its key
employees for stock offerings. But once it
is seen that the exemption question turns on
the knowledge of the offerees, the issuer's
motives, laudable though they may be, fade
into irrel-
Page 127
evance. The focus of inquiry should be on
the need of the offerees for the protections
afforded by registration. The employees here
were not shown to have access to the kind of
information which registration would
disclose. The obvious opportunities for
pressure and imposition make it advisable
that they be entitled to compliance with §
5.
Reversed.
The CHIEF JUSTICE and Mr.
Justice BURTON dissent.
Mr. Justice JACKSON took no
part in the consideration or decision of
this case.
1 48 Stat. 77, as amended, 48
Stat. 906, 15 U.S.C. § 77d, 15 U.S.C.A. §
77d.
2 'Sec. 5. (a) Unless a
registration statement is in effect as to a
security, it shall be unlawful for any
person, directly or indirectly
'(1) to make use of any means or
instruments of transportation or
communication in interstate commerce or of
the mails to sell or offer to buy such
security through the use or medium of any
prospectus or otherwise; or
'(2) to carry or cause to be carried
through the mails or in interstate commerce,
by any means or instruments of
transportation, any such security for the
purpose of sale or for delivery after sale.
* * *' 48 Stat. 77, 15 U.S.C. § 77e, 15
U.S.C.A. § 77e.
3 D.C.E.D.Mo.1952, 102
F.Supp. 964.
4 8 Cir., 1952, 200 F.2d 85.
5 '* * * the bill does not
affect transactions beyond the need of
public protection in order to prevent
recurrences of demonstrated abuses.' Id., at
7. In a somewhat different tenor, the report
spoke of this as an exemption of
'transactions by an issuer unless made by or
through an underwriter so as to permit an
issuer to make a specific or an isolated
sale of its securities to a particular
person, but insisting that if a sale of the
issuer's securities should be made generally
to the public that transaction shall come
within the purview of the Act.' Id., at 15,
16.
6 The only subsequent
reference was an oblique one in the
statement of the House Managers on the
Conference Report: 'Sales of stock to
stockholders become subject to the act
unless the stockholders are so small in
number that the sale to them does not
constitute a public offering.' H.R.Rep.No.
152, 73d Cong., 1st Sess. 25.
7 Nash v. Lynde, (1929) A.C.
158; In re South of England Natural Gas and
Petroleum Co., Ltd., (1911) 1 Ch. 573;
Sherwell v. Combined Incandescent Mantles
Syndicate, Ltd., 23 T.L.R. 482, 1907.
See 80 Sol.J. 785, 1936.
People v. Montague, 1937, 280 Mich. 610,
274 N.W. 347;
In re Leach, 1932, 215 Cal. 536, 12 P.2d 3;
Mary Pickford Co. v. Bayly Bros., Cal.App.,
1937, 68 P.2d 239, modified, 1939, 12 Cal.2d
501, 86 P.2d 102.
8 102 F.Supp. at pages 968,
969.
9 200 F.2d at page 91.
10 A. C. Frost & Co. v. Coeur
D'Alene Mines Corp., 1941,
312 U.S. 38, 40,
61 S.Ct. 414, 415, 85 L.Ed. 500. The words
of the preamble are helpful: 'An Act To
provide full and fair disclosure of the
character of securities sold in interstate
and foreign commerce and through the mails,
and to prevent frauds in the sale thereof,
and for other purposes.' 48 Stat. 74.
11 See Viscount Summer's
frequently quoted dictum in Nash v. Lynde,
"The public' * * * is of course a general
word. No particular numbers are prescribed.
Anything from two to infinity may serve:
perhaps even one, if he is intended to be
the first of a series of subscribers, but
makes further proceedings needless by
himself subscribing the whole.' (1929) A.C.
158, 169.
12 This was one of the
factors stressed in an advisory opinion
rendered by the Commission's General Counsel
in 1935. 'I also regard as significant the
relationship between the issuer and the
offerees. Thus, an offering to the members
of a class who should have special knowledge
of the issuer is less likely to be a public
offering than is an offering to the members
of a class of the same size who do not have
this advantage. This factor would be
particularly important in offerings to
employees, where a class of high executive
officers would have a special relationship
to the issuer which subordinate employees
would not enjoy.' 11 Fed.Reg. 10952.
13 A statement entitled to
more weight than different views expressed
by one of the conferees in Senate debate.
See 78 Cong.Rec. 10181, 10182. |